Page Design
Internet Web Design Whitepaper:
"How do I start to design a Web Page?"

1998, Design Maker
WhitePaper Index
Site Design

Virtually thousands of volumes could be written about Web Page Design (and already have been). This page is not meant to replace those works, but will give you a brief idea of the philosophy of page design at Design Maker.

In one word -- KISS -- "Keep It Small and Simple" Why? You only have one chance to make a "First Impression". If your page takes more than a few seconds to present the first impression, your viewer may decide to move on to the next site. If you have used billboard advertising, you know the importance of using symbols and short messages which are to the point. There are effective methods which can be used to aid in having your "Home" or "Index" page load quickly, but these are usually done by "HTML" programmers, not by the HTML programs available. Design Maker has been designing fast loading Web Pages, Sites, and Graphic Images for over two years, and has been doing custom programming for over 20 years.

Your Home Page should reflect your business and existing printed advertising brochures or catalog sheets, and should display your Logo and product. It should also load quickly. Even an elaborate page which can replicate a 6 panel "tri-fold" brochure can have the text load ready for viewing in a very short time, while the graphics load later. It should also offer the means of obtaining additional information (additional web pages, Email, phone & fax #, address, etc.) Too many times, I have found this information missing from corporate sites, and have recommended changes.

It is also important to have your page hosted on a fast server with a large connection to the Internet backbone. "Buyer Beware" -- A couple of years ago when I first evaluated a web host, I found that the servers I am presently using had a faster response time than the one recommended by the company's corporate office; also its monthly fee was 10 times higher ($300/mo). Design Maker's Washington DC server is connected to the Internet backbone with dual DS-3 (34Mb/s x 2) connections, which is equivalent to 60 x T-1 connections.

1998, "Design Maker" -- all rights reserved.
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